Mexican-American Rapper Snow Tha Product Joins Voto Latino Campaign

Snow Tha Product
Johnny Nunez/WireImage

Snow Tha Product backstage at S.O.B.'s on Aug. 5, 2015 in New York City. 

Snow Tha Product's politically driven track "Despierta (Wake Up)" is the official theme song for Voto Latino's new campaign "27 million," aimed towards Latino voters. 

Along with influencers and activists including Dolores Huerta, Snow (real name Claudia Feliciano) appears in the organization's new video, which premiered today (Sept. 23), urging the 27 million eligible Latino voters in the U.S. to get registered and make their vote count in the upcoming November elections. 

"For me, it's important to be part of this campaign because young people need to wake up and worry about the future of our country," Snow told Billboard exclusively. "People have been messing it up for years and it's time for young people to fix it. Vote now, don't complain later,"

Check out the "27 Million" PSA below: 

In her original "Despierta" music video, Snow -- whose parents are Mexican immigrants -- appears in a replica of the oval office at the YouTube headquarters, where she blasts the Republican candidate Donald Trump, urging the Latino community to take action against his racist rhetoric. 

The Latina MC kicks off her U.S. Been Woke Tour on Nov. 2 in Tucson, Arizona. The fall trek will take Snow to such major cities as Chicago, Los Angeles, Dallas, Denver and San Francisco. 

Complete Been Woke Tour dates: 

11/02 - Tucson, AZ @ 191 Toole

11/03 - Tempe, AZ @ Club Red

11/04 - Flagstaff, AZ @ Orpheum Theater

11/05 - Albuquerque, NM @ Sunshine Theater

11/06 - Lubbock, TX @ Jake's Backroom

11/09 - Houston, TX @ Warehouse (Studio)

11/10 - San Antonio, TX @ Alamo City Music Hall

11/11 - Dallas, TX @ Trees

11/12 - Austin, TX @ Grizzly Hall

11/13 - Tulsa, OK @ Cain's Ballroom

11/15 - St Louis, MO @ Old Rock House

11/16 - Louisville, KY @ Diamond Pub Concert Hall

11/17 - Chicago, IL @ Bottom Lounge

11/18 - Indianapolis, IN @ Emerson Theater

11/20 - Minneapolis, MN @ Fine Line Music Hall

11/22 - Des Moines, IA @ Wooly's

11/23 - Omaha, NE @ Slowdown

11/25 - Colorado Springs, CO @ Black Sheep

11/26 - Denver, CO @ Cervantes’ Masterpiece

11/30 - San Francisco, CA @ Social Hall SF

12/01 - Fresno, CA @ Strummers

12/02 - Los Angeles, CA @ The Echoplex


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