SBS Names Chris Carrillo VP/GM in Los Angeles

Chris Carrillo, the new VP/GM of SBS LA.
Courtesy of Spanish Broadcasting System

Chris Carrillo, the new VP/GM of SBS LA.  

On Tuesday (Sept. 13), Spanish Broadcasting System named Chris Carrillo as Vice President and General Manager of SBS Los Angeles effective immediately. Carrillo will supervise all operations at KLAX-FM (97.9FM LA RAZA), KXOL-FM (Mega 96.3FM), and LaMusica

iHeartMedia Announces iHeartLatino Division, Appoints Enrique Santos Chairman and CCO

Carrillo has been working at SBS for ten years and he has held various managerial positions including: General Sales Manager, Local Sales Manager and Senior Account Executive. “He knows radio, he knows the advertisers, he knows the company and its people and he’s intimately familiar with our West Coast stations. No one is more qualified to take over the reins of SBS Los Angeles,” said Albert Rodriguez COO of SBS in a press statement. 

SBS operates 17 radio stations in the major U.S. Hispanic markets, including New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. Last month the company announced their newest radio station, Ritmo 95.7 FM (based in  Miami, FL), the first Cubaton station in the country.

Carrillo will be based out of SBS' Los Angeles offices. 


The Biz premium subscriber content has moved to

To simplify subscriber access, we have temporarily disabled the password requirement.