Latin Music Week

CNCO's 'Primera Cita' Bows at No. 1 on Latin Albums With Chart's Best Sales in Over a Year

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CNCO photographed at Univision Studios on March 17, 2016 in Miami.

CNCO -- the boy band formed on Univision’s 2015 reality competition show La Banda -- crashes in at No. 1 on the Top Latin Albums chart with its debut effort, Primera Cita (chart dated Sept. 17). It bows with 11,000 copies sold in the week ending Sept. 1, according to Nielsen Music -- the largest sales week for a Latin album in more than a year.

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The last time an album scored a bigger sales frame was on the June 6, 2015-dated list, when Gerardo Ortiz’s Hoy Mas Fuerte bowed atop the chart with 20,000 sold.

CNCO’s album was preceded by two singles. The first, “Tan Facil,” became the group’s first No. 1 hit on the Latin Airplay chart (dated May 14), and spent 20 weeks on the tally. Over on Hot Latin Songs (which blends airplay, sales and streams), the Wisin-produced song reached No. 5.

Second single, “Quisiera,” dips 28-30 in its ninth charting frame on Hot Latin Songs (it has so far peaked at No. 27), despite gains in sales and streams. It is pushed down the chart due to the influx of Juan Gabriel songs re-entering the top half of the list, following his death. “Quisiera’s” rank is aided by 490,000 streams in the latest tracking week, up 70 percent from the previous week. The bump in plays is powered, in part, by a new music video, released on Aug. 26, for the ballad version of the track which features Spanish pop star Abraham Mateo. The song’s original video boasts nearly 19 million global views since its June 3 release. Overall on-demand audio and video streams for CNCO reached 2 million in the most recent tracking week, up 161 percent.

“Quisiera” concurrently spends a second week in the top 10 on the Latin Pop Songs chart, with a 9 percent increase in spins at the format (in the week ending Sept. 4). 

CNCO’s five members (ages 15-20) were named winner’s  of La Banda -- developed by Simon Cowell’s SYCO Entertainment -- on Dec. 13, 2015, forming a multi-national group with members: Christopher Velez (Ecuador), Erick Brian Colon (Cuba), Joel Pimentel (Mexico), Richard Camacho (Dominican Republic) and Zabdiel de Jesus (Puerto Rico). 

In the days leading up to the release of Primera Cita, the group launched a mobile location-based game where fans could find and unlock unreleased tracks from the album. Hotspots popped up across several locations in 12 countries including Colombia, Chile, Mexico, Spain, and the United States. Dubbed “CNCOGo” by fans, the Pokémon Go inspired campaign drew over 130,000 visits to the web application, according to the label.

Increased buzz during the album’s release week helps CNCO onto the Billboard Artist 100 chart at No. 97. The chart blends album sales, track sales, radio airplay, streaming and social media data to measure the week’s most popular artists across all genres.