Bomba Estéreo's feel-good song "Soy Yo" now has a cool music video to go along with the empowering lyrics. The Colombian band dropped the clip Wednesday (Sept. 7) starring a very confident little girl who is proud of who she is and what makes her unique, despite what other kids or people in her neighborhood might think.
"The video concept was perfect for a song that touches on bullying and intolerance, issues that worry all of us. The way the story in the clip handles those issues is very different and it gives our song a whole new meaning," lead singer Li Saumet told Billboard exclusively.