Fusion 4 Media & Live Nation Entertainment Kick Off Partnership With Orishas Concert

AP Photo/Javier Galeano
Orishas perform in Havana, Cuba on Sept. 20, 2009. 

Fusion 4 Media and Live Nation Entertainment are joining forces to expand the Latin music scene in Florida by promoting and creating events with some of the biggest Latin acts in the industry. 

The boutique PR agency, founded by Marlene Maseda two years ago, specializes in strategic marketing and promotion for Latin artists and events. Maseda will work closely with Live Nation's National Latin Talent Buyer Carlos Orjuela to bring a series of concerts in Miami, considered one of the most important hubs for the Latin music market. 

"I am humbled and overjoyed that my company Fusion 4 Media has partnered up with LiveNation for the promotion of their Latin concerts, a company that I have admired for so long. I thank Carlos Orjuela for believing in our work and we are dedicated to making this pairing a fruitful one for all involved," Maseda tells Billboard exclusively.

To kick off the agreement, Fusion 4 Media and Live Nation's first event is the Cuban hip-hop group Orishas' concert in Miami on Aug. 20, one of the most anticipated musical reunions of the year.

Their concert at The Filmore in Miami Beach is one of their first shows for their U.S. tour with which they'll visit other cities like Los Angeles, New York and Las Vegas. 

The PR agency's roster includes up-and-coming artists like Justin Quiles, Manu Manzo, Lapiz Conciente and J Álvarez. Fusion 4 Media has also worked closely with Latin concert promoter NYK Productions, handling publicity for their shows featuring Latin superstars such as Ricardo Montaner, Jose Luis Perales, Julio Iglesias, Raul Di Blasio, Ana Gabriel, Ednita Nazario and Los Van Van.