Latin

J Balvin's 'Bobo' Video Breaks Latin Music First Day Views Record

J. Balvin in the video for "Bobo"
Courtesy Photo

J. Balvin in the video for "Bobo."

The new clip collected 4.9 million views on YouTube in its first 24 hours.

Just days after releasing his newest reggaeton anthem, J Balvin is already breaking records with "Bobo." 

J Balvin Transforms Into A 'Bobo' In New Music Video

During a 24-hour period, the Juan Pablo Valencia-directed clip collected 4.9 million views on YouTube, breaking a record for debut views in Latin music. "Bobo's" music video now has 10 millions views and counting. 

 

B--B-- !! #BoBo B--B--

A photo posted by J Balvin (@jbalvin) on

 

The sultry video shot in Mexico City beats the record set by Balvin's last music video "Ginza," which rounded up two million views in its first day. 

In the "Bobo" visual, Balvin is transformed into the nerd Carlos David who doesn't appreciate his girlfriend, hence the title "Bobo (loser)." 

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The Colombian singer told Billboard that he and his producers -- Sky, Mosty and Bull Nene -- took a risk on the concept for "Bobo." He said, "It's a song as real as its name. Again, we dared to leave our comfort zone and take a risk on a concept."