J Balvin Teases New Single 'Bobo': Exclusive First Listen

J Balvin photographed in 2013
Courtesy Photo

J Balvin 

J Balvin can pen mean hooks. In his new single, “Bobo,” the Colombian reggaetón star delivers another immediately hummable riff and play on words (“El es un b-o, b-o, yo solo veo) to get the girl.

“Bobo is a song as real as its name,” Balvin told Billboard. “Again, we dared to leave our comfort zone and take a risk on a concept.”

Laid-back and sultry, “Bobo” is the follow-up to the high energy reggaetón anthem “Ginza,” which went to No 1 on Hot Latin Songs. Like its predecessor, it was produced by Balvin’s Medellin-based team of Sky, Mosty and Bull Nene who also co-wrote the track with Balvin.

Although “Bobo” premieres tomorrow (May 13) we got our hands on a minute and a half of pure reggaetón just for you. Check it out exclusively here: 

J Balvin BOBO from UMLE on Vimeo.

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