Leave it to a music festival to help provide some sort of safe haven in a metropolitan city like Monterrey, Nuevo León, which in 2008 had been tainted by a wave of violence initiated by drug cartels. The insecurity in the streets left citizens too scared to go out by day, much less by night.
Four years later, when the residents were ready to take their city back, the music festival Pa’l Norte was created to give the regios, what people from Monterrey are called, an event that would allow them to get lost in the sound of music.
"The music scene was growing in the city, having great shows for the first time like: U2, Roger Waters, The Rolling Stones, Coldplay," Pa’l Norte co-founder Oscar Flores tells Billboard exclusively. "Then around 2010 people were afraid to go out, the venues were empty, the nightlife was over.