In a move that signals its growing interest in the Latin marketplace, Roc Nation has signed an exclusive, worldwide management deal with Puerto Rican star Yandel.
The deal will encompass all aspects of Yandel’s career, including sponsorships. Yandel’s longtime manager, Andy Martinez, will continue to work with him in partnership with Roc Nation.
“It’s been three years of hard work to get to this point,” said Yandel, who rose to fame as one half of Wisin & Yandel, the top-selling reggaeton duo of all time. “Roc Nation has an army. I’m happy because this is what I needed. I have the music, but they have the muscle.”