Latin

Mega 97.9 Rules New York Radio

Eric Ryan Anderson

Alex Sensation photographed during the 2015 Billboard Latin Music Conference on April 29, 2015 at The Ritz Carlton South Beach, Miami.

SBS’s behemoth WSKQ-FM (Mega 97.9 FM) has long been the most-listened to Spanish language station in the country. Now, it’s notched a new milestone. Per Nielsen’s recently released Audio Report, La Mega is now the top-ranked station in the metropolitan New York/New Jersey/Connecticut area in key demos, regardless of language and format.

WSKQ-FM was ranked #1 for the coveted 18-34, 18-49 and 25-54 demos, in all dayparts.

The station’s share for the highly-desirable 18-34 demo was highest, at 10.0.  That means that out of the entire 18-34 NY metro area radio audience, 10% are listening to Mega.

It was a remarkable achievement, even for a station that has long been dominant in New York City, consistently placing among the top five most-listened to in the area.

Through the years, La Mega’s secret has been a blend of provocative morning shows (“El vacilón de la mañana”), well-known hosts (DJ Alex Sensation), and a musical mix that has gone from tropical to urban to dance to a melange of all three with a steady uptempo beat.  The station has managed to preserve its core listenership while still bringing in a younger demo. This week’s playlist, for example, featured a mix of reggaeton, bachata and merengue as well as top 40 tracks like Rihanna’s “Work.”

La Mega also fronts several live concerts a year, including the upcoming “Mega Mezcla,” an urban music show taking place April 22 at Prudential Center and featuring performances by Nicky Jam, Farruko and Cosculluela, among others.