SBS’s behemoth WSKQ-FM (Mega 97.9 FM) has long been the most-listened to Spanish language station in the country. Now, it’s notched a new milestone. Per Nielsen’s recently released Audio Report, La Mega is now the top-ranked station in the metropolitan New York/New Jersey/Connecticut area in key demos, regardless of language and format.
WSKQ-FM was ranked #1 for the coveted 18-34, 18-49 and 25-54 demos, in all dayparts.
The station’s share for the highly-desirable 18-34 demo was highest, at 10.0. That means that out of the entire 18-34 NY metro area radio audience, 10% are listening to Mega.