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Carlos Vives Hits No. 1 on Latin Airplay Chart Following Awards Show Honor

Carlos Vives Las Cosas de la Vida
Courtesy Photo

Carlos Vives in the video for "Las Cosas de la Vida."

Carlos Vives leaps 12-1 on Billboard's Latin Airplay chart (dated March 5) with "Las Cosas de la Vida," earning his 11th career No. 1 on the list. The song soars by 83 percent to 12.3 million audience impressions, according to Nielsen Music, earning Greatest Gainer honors.

Vives is now tied for the third-most No. 1s in the chart's history with Marc Anthony, Gloria Estefan and Romeo Santos. Enrique Iglesias leads with 25 toppers, followed by Ricky Martin (15).

Carlos Vives Explains Connection Between Football & Music 

Vives' chart victory follows a star-studded performance on Univision awards show Premios Lo Nuestro (broadcast live Feb. 18), on which he was honored with the award of excellence. The singer invited several surprise guests to accompany him for a medley of his hits, all fellow Colombian musicians, including Juanes, J Balvin, Maluma and Fonseca. (While initial sales and streaming increases for the tracks performed are reflected on the March 5 charts, the biggest impacts will likely be seen on the March 12 charts, including full-week data through the week ending Feb. 25.)

On air, the biggest gains for "Cosas" stem from Miami and San Juan, P.R., markets, most notably on WMGE Miami which led with 88 weekly plays, a 184 percent vault. Plays on Spanish Broadcasting Systems' WXDJ Miami soared by 267 percent in plays, partly in conjunction with a campaign for an upcoming concert May 10, while three of the network’s San Juan stations also aided in the song's coronation: WODA (up 173 percent), WRXD (up 94 percent) and WMEG (up 89 percent).

Vives achieved his first No. 1 on Latin Airplay in 2000 with his longest-leading hit to date, "Fruta Fresca" (six weeks on top). 2001's "Dejame Entrar" is his second-longest-ruling No. 1 (four weeks).

Following a seven-year absence from Billboard's charts (2005-12, as he took a hiatus from music), Vives returned with a No. 1 debut on Hot Latin Songs for "Volvi A Nacer" (Oct. 13, 2012), his fifth (and most recent) song to top the airplay/sales/streaming chart.

On Hot Latin Songs, "Cosas" coasts 24-13 in its 12th week, aided by its airplay advances.

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