Colombian Band Alkilados Signs to UMLE Via In-Tu-Linea: Exclusive

Courtesy Photo

Colombian band Alkilados, a group whose fusion of reggae, reggaetón, pop and tropical music has garnered hundreds of millions of views on YouTube and a Latin Grammy nomination last year, have been signed by Universal Music Latin Entertainment via subsidiary label In-Tu-Linea. It’s the first major label bid for the group, which has been releasing independently since 2011 and recorded with the likes of J Balvin and Dálmata.

They join an In-Tu-Linea roster of edgier acts that also includes Puerto Rican tropical big band Pirulo y la Tribu. In-Tu-Linea was launched late last year by PIno, a veteran label executive with a long history of hits, in partnership with Universal.

“I believe it’s the great urban signing of the year,” said Jorge Pino, CEO of Indie-E Entertainment group, parent group of In-Tu-Linea. “They’re a sensational act whose sound is so universal it’s already making inroads in places like Chile and Spain. They can work both urban and pop markets equally well.”

Pino had been following the group for several years before catching a live show in Quito, Ecuador. “We realized how magical the group was when we saw 10,000 fans singing along to their songs,” he said.

Alkilados, which is based in Colombia, is headed by singer and ukulele player Juan David Alvarez ("Juanita") and keyboardist Luis Torres ("Lucho").

Wholly independent, the group has amassed 3.9 likes on Facebook and nearly half a million followers on both Twitter and Instagram. Last week alone, a remix of their single “Una cita,” featuring Nicky Jam and J Alvarez, was awarded a Gold Record in Spain, at the same time as their new single, “Magdalena” topped Colombian charts.

Alkilados is in the midst of recording their new album, Mas Playa, to be released later this year with a new single slated for April.


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