Marc Anthony Wants to Empower Latin Music Artists (and Athletes) With His Magnus Media: It 'Was Born Out of Frustration'

Marc Anthony signs 4 time All Star Aroldis Chapman to 360 deal for Magnus Sports
Courtesy Photo

Marc Anthony signs 4 time All Star Aroldis Chapman to 360 deal for Magnus Sports.

?Marc Anthony -- actor, producer and top touring artist -- aims in 2016 to take on another title: mogul. His Magnus Media -- which he launched last April as an entertainment, branding, marketing, social media and content development company -- is poised to become the Latin Roc Nation, with Anthony in the Jay Z role.

"This [company] was born out of frustration," says Anthony, 47. "I don't think there's anyone in the industry that I don't know, and whenever we went over the state of the business, I realized they were missing a lot of opportunities."

Those opportunities lay mostly, of course, in music -- Magnus' roster includes Gente de Zona, Venezuelan duo Chino & Nacho, radio personality Enrique Santos and Alejandro Sanz (signed to a deal for licensing, sponsorship and endrosements). But the company, which looks to empower Latinos in the U.S. marketplace, has astutely targeted professional sports as well. In November, Anthony (who purchased a stake in the Miami Dolphins in 2009) launched the Magnus Sports division. Its first client: New York Yankees pitcher Aroldis Chapman, who was signed through a joint-venture deal with Praver Shapiro Sports Management.

Marc Anthony Launches Sports Division, Signs Cincinnati Reds Pitcher Aroldis Chapman

In early 2016, Magnus plans to finalize deals with six to 10 other baseball players and will announce a partnership with another sport. Anthony sees athletes and entertainers as similarly -- which is to say, hugely -- influential in the Latin world. Though as Magnus (which Anthony launched with Michel Vega, a longtime friend and former head of Latin music at William Morris Endeavor) grows, he will look beyond Latin music: "We are going to grow our influencer list. We are building out the sports division. And we are focused on establishing new distribution platforms."

Spoken like a true mogul.

This article was originally published in the Jan. 16 issue of Billboard.

Billboard Latin Music Awards 2016

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