Ruben Mendiola Departs NBC Universo

Ruben Mendiola
AP Photo/Alan Diaz

Ruben Mendiola during a conference in Miami, Florida.

Ruben Mendiola has left his post as president of NBC Universo, Billboard has learned. The bilingual channel, owned by NBCUniversal, will now be overseen by Luis Silberwasser, the current president of Telemundo, who will add it to his responsibilities.

“We adjusted our cable network’s structure to be in line with traditional cable channels operating within a portfolio and to ensure we are best positioned for future growth,” said Telemundo in a statement.  “As a consequence, Ruben Mendiola will be leaving the company to pursue other interests, and Luis Silberwasser will expand his responsibilities to oversee the channel, in addition to the Telemundo network.

"We thank Ruben for all his dedication, passion and hard work in building NBC Universo from the ground up […] NBC Universo continues to be a top priority and the cable network’s business represents an important growth opportunity for NBCUniversal Telemundo Enterprises.”

Mendiola, who was appointed to his post in May 2014, oversaw the relaunch and rebrand of mun2 -- which for 14 years was known as a bilingual channel focused on music -- as NBC Universo.

The shift happened last February, just hours before the channel -- which now has a big focus on sports -- aired the Super Bowl in Spanish.

NBC Universo still airs music-themed programming, including reality show Larrymania featuring regional Mexican star Larry Hernandez, but to a lesser degree than before.

NBC Universo was ranked the No. 1 Hispanic Cable network for primetime and total day twice last week: During the Nov. 5 airing of the U-17 soccer match between Mexico and Nigeria and Nov. 1 during the airing of action series Fuerzas especiales de fugitivos. 




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