Social media sensation C-Kan has never performed in the United States, but his flow, and his popularity, can be witnessed tonight on Tidal.
C-Kan is a rapper whose stage name was inspired by his love of dangerous dogs. But the urban artist and Mexican social media sensation, whose YouTube popularity tops a total of 1 billion views, is really more shepherd than pit bull.
“Kids make up most of my audience and I want to give them messages so they can survive and achieve what they want,” says C-Kan, on the phone with Billboard from his native Guadalajara. “We talk about real things: the barrio is very important, and it’s important to talk about what you live. If I talk about violence, it’s because it exists, it’s not that we created it. It’s the fault of poverty and the lack of education. The young people identify with that in my songs.”
C-Kan has never performed in the United States, but his flow, and his popularity, can be witnessed tonight (Oct. 29) on Tidal. The music service will live stream C-Kan’s performance at the popular Fiestas De Octubre fall festival in Guadalajara. Anyone, not just Tidal subscribers, will be able to access the concert online at 10 p.m. ET. The live web cast is part of an ongoing push from Tidal for the Mexican hip-hop artist, who has also been the subject of a series of mini-documentaries on the service, part of a multiple-genre franchise called “Where I’m From.”