The first-ever Latin American Music Awards has found its host in Mexican superstar Lucero, also known as Latin America’s sweetheart. Far from a rookie, Lucero has hosted the Latin Grammy Awards eight times and the Mexican Telethon since 1997, as well as telethon editions in Chile, Guatemala, El Salvador and U.S. She also coached contestants on the first season of La Voz México.
The musical event, taking place Oct. 8 from the Dolby Theater in Hollywood, will begin with a one-hour red carpet pre-show special at 8 p.m. ET, followed by the awards show at 9 p.m. ET, to be broadcast live simultaneously on Telemundo and NBC Universo. The night will culminate at 11:35 p.m. ET, with the exclusive behind-the-scenes special Latin American Music Awards: Acceso VIP.