Veteran Exec Jorge Pino Launches New Label With Universal Music Latin Entertainment

Jorge Pino 2015
Courtesy Photo

Jorge Pino 

In-Tu-Linea roster includes Manny Manuel, Tierra Cali & Pirulo y la Tribu.

Veteran Latin music exec Jorge Pino, who ran Venevision Musica for a decade, has launched a new label with Universal Music Latin Entertainment. In-Tu-Linea will be a revenue share operation with UMLE, an uncommon  arrangement nowadays that underscores Pino’s long trajectory as a record man and a developer of talent.

“We have a good ear and we’ve developed talent for four decades,” said Pino. “And Universal has given us total support.”

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In-Tu-Linea will kick off operations with three signed acts: Puerto Rican urban salsa group Pirulo y La Tribu,  regional Mexican band Tierra Cali and Puerto Rican merengue star and crooner Manny Manuel.

“Our focus will be on providing full service, from production to marketing to management and, of course, live shows,” says Pino.

In-Tu-Linea will mark the first time Pino owns his own label after long stints with major companies and then an indie. Prior to joining Venevision Musica, which was the music arm of media giant Venevision, he was CEO of EMI Muisc U.S. Latin, where he worked with the likes of Carlos Vives, AB Quintanilla and Thalia. Prior to EMI he spent years in Sony Music Latin.

At Venevision, Pino often said he ran a lean, independent operation. Still he managed to sign an impressive roster that at different times included the likes of Tito El Bambino and Ivy Queen and released albums by major artists like Andrea Bocelli.

In-Tu-Linea’s catalog includes releases by acts such as Cosculluela, Farruko, Hector Acosta “El Torito,” Joseph Fonseca and Los Inquietos del Norte.

The label’s first releases will be a series of compilations titled The Ones featuring hits by urban acts Farruko and Cosculluela.

 “Few people have successfully contributed to the careers of so many Latin artists as Jorge Pino has done in the past decades,” said Jesús López, chairman/CEO Universal Music Latin America/Iberian Penninsula. “To have Jorge and his team working closely with the Universal team in Latin America is a great strategic complement that will help us maintain our commitment to new talent.”

Pino will remain based in Miami as CEO of parent company Indi-e Entertainment Group, with his longtime VP, Fidel Hernandez, onboard as COO.