J Balvin Unleashes New Video for 'Ginza': Watch
After having performed "Ginza" at Premios Juventud last week in a world premiere, Latin urban sensation J Balvin has dropped the video for the hot new single on Tuesday (July 21).
On the blazing dance track, Balvin adds a hint of soca to his familiar reggaeton sound, and the effect is equally contagious. "With 'GInza' I wanted to go beyond my comfort zone," he said in a statement, "take a risk and bring a new sound to my music. I want to continually explore new and original ideas for Latin music...Cowards rarely make history."
Balvin has a busy summer/fall ahead of him. After having turned down an invitation to perform at Donald Trump's Miss USA pageant following the presidential hopeful's controversial remarks about Latinos, Balvin is instead performing at the July 25 opening ceremony of the Special Olympics World Games in Los Angeles, joining First Lady Michelle Obama, Eva Longoria, and fellow headliners Stevie Wonder and Avril Lavigne. Then, starting in September, he'll head out on his La Familia tour with Becky G.
The tour kicks off Sept. 23 in Miami and wraps Oct. 25 in San Diego, Calif.