Enrique Iglesias, Juan Gabriel, La Arrolladora Banda el Limón and Julión Alvarez are the first acts confirmed for L Festival in October. The two-day family fest, taking place October 24 and 25 at the Orange County Fair & Event Center, is being produced by Universal Music Latin Entertainment (UMLE) and will be the label’s first foray into the mass festival business in the U.S.
"It’s Universal’s venture into the festival business at a large scale," says Gustavo Lopez, UMLE’s evp and general manager, who partnered in the production with event/concert production company CMN, who are currently producing Juan Gabriel’s tour.
Although UMLE does put on shows, like the yearly, multi-act La invasion del corrido with Los Angeles radio station La Que Buena, "We’ve never done something like this with a multi-stage, multi-day event. We felt if we could get started with the right talent, it could go well."