A No. 1 hit starting in September 2013, Santos' love song 'Propuesta Indecente' has charted in the top five for 98 of its 100 weeks.
Bachata powerhouse Romeo Santos makes history, yet again, as "Propuesta Indecente" spends a 100th consecutive week on Billboard's Hot Latin Songs chart (dated July 4). It's the first track to ever reach the triple-digit milestone on the chart and extends its lead for the most charted weeks by 38 weeks. The second-longest-running song on the survey is Prince Royce's "Incondicional" (62 weeks in 2012-13).
"Propuesta Indecente" holds at No. 2 on Hot Latin Songs. Since debuting on the chart at No. 44 on Aug. 10, 2013, it's spent 99 of its 100 weeks in the top 10 (having bounded to No. 3 in its second frame) and, even more impressively, 98 weeks in the top five. The song has been a top five mainstay, in fact, dating back to the May 17, 2014 chart. It spent a total of four weeks at No. 1 beginning Sept. 28, 2013.
Why has Santos' smash earned such an historic achievement? Surely one of the catchiest Latin love songs in recent years, the single's smooth melody and crafty songwriting has made it a modern classic across Latin culture and different demographics. Further, in the age of the playlist as an increasingly popular form of music consumption, "Propuesta Indecente" is undoubtedly a staple in many Latin music collections. Santos, meanwhile, has been a chart force since his solo arrival in 2011 after he became dubbed the "King of Bachata" fronting Aventura. (He's scored seven Hot Latin Songs No. 1s on his own after tallying two with Aventura.)