Romeo Santos' Smash Scores Unprecedented 100th Week on Hot Latin Songs
A No. 1 hit starting in September 2013, Santos' love song 'Propuesta Indecente' has charted in the top five for 98 of its 100 weeks.
Bachata powerhouse Romeo Santos makes history, yet again, as "Propuesta Indecente" spends a 100th consecutive week on Billboard's Hot Latin Songs chart (dated July 4). It's the first track to ever reach the triple-digit milestone on the chart and extends its lead for the most charted weeks by 38 weeks. The second-longest-running song on the survey is Prince Royce's "Incondicional" (62 weeks in 2012-13).
"Propuesta Indecente" holds at No. 2 on Hot Latin Songs. Since debuting on the chart at No. 44 on Aug. 10, 2013, it's spent 99 of its 100 weeks in the top 10 (having bounded to No. 3 in its second frame) and, even more impressively, 98 weeks in the top five. The song has been a top five mainstay, in fact, dating back to the May 17, 2014 chart. It spent a total of four weeks at No. 1 beginning Sept. 28, 2013.
Why has Santos' smash earned such an historic achievement? Surely one of the catchiest Latin love songs in recent years, the single's smooth melody and crafty songwriting has made it a modern classic across Latin culture and different demographics. Further, in the age of the playlist as an increasingly popular form of music consumption, "Propuesta Indecente" is undoubtedly a staple in many Latin music collections. Santos, meanwhile, has been a chart force since his solo arrival in 2011 after he became dubbed the "King of Bachata" fronting Aventura. (He's scored seven Hot Latin Songs No. 1s on his own after tallying two with Aventura.)
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Consistent airplay, digital sales, and streaming have prevented "Propuesta Indecente" from falling out of the top five after 52 weeks, allowing it to remain on the chart, per recurrent rules (which dictate when songs are removed from the chart). Streaming is the main driver for the song's extended chart life: of points contributing to its current rank, 89 percent are from streaming outlets. During the latest tracking week (ending June 21), the song logged 1.7 million clicks across platforms, according to Nielsen Music, with YouTube and Vevo on YouTube accounting for 81 percent of domestic plays.
Online, "Propuesta Indecente" is Santos' biggest hit, with its official video having amassed more than 715 million global views on Vevo on YouTube (since being released in Septemer 2013), making it the most popular clip on his account by nearly 500 million plays.
Digital sales have additionally supported the track's 100-week run on Hot Latin Songs. Since its release, it has sold 244,000 downloads, with steady weekly sales of 1,000-2,000 for more than a year.
The latest milestone adds to Santos' accomplishments stemming from his most recent studio album, Formula, Vol. 2, which entered Top Latin Albums at No. 1 on March 15, 2014 and led the list for 11 total weeks. The set opened with the highest first-week sales of any Spanish-language album since 2006 (85,000 copies). It also finished atop Billboard's 2014 year-end Top Latin Albums chart.
Additionally, after "Propuesta Indecente," the set's second single "Odio," featuring Drake, broke Latin streaming and download records at the time, when it sold 55,000 downloads in its first week (in February 2014) and opened with 1.6 million weekly U.S. streams. The numbers boosted the track 39-1 in its second week on Hot Latin Songs, scoring the biggest jump to No. 1 since the chart switched to an airplay/sales/streaming hybrid methodology, from all-airplay, in October 2012.
In total, 12 songs from the set have charted on Hot Latin Songs, all while "Propuesta Indecente" has held high. The album's most recent top five, "Hilito," logs its 27th week, dipping 5-7 after peaking at No. 4 in May.