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Billboard Latin Music Conference: Daddy Yankee on Leadership, Mentoring & Working With Big Brands

Newly named musical creative director for MetroPCS, reggaeton superstar Daddy Yankee shares insights he has gained over the years on what it means to be a true leader, embracing younger generations of artists, and the power of branding, both from an artistic and business standpoint.

Billboard Latin Music Conference: See All the Photos!

Watch our interview with him at the Billboard Latin Music Conference above and stay tuned for more coverage.


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