Billboard Latin Music Conference: Five Takeaways From the Teenager Panel
To see where the music industry is headed, the Billboard Latin Music Conference invited eight teenagers, ages 14 to 17, to talk candidly about their listening and purchasing habits. The result was a candid look at the business' future.
If you weren't there, here are the main five things you should know:
1. Video didn't kill the radio show, but the aux cable just might. It is the No. 1 enemy of the AM/FM dial. Teenagers would rather listen to their songs on iTunes or other apps than anything on the radio, which they are practically only forced to hear when they are in the car with their parents. The main reason is that the radio stations play the same songs over and over too often.
2. Spotify is the king of the music apps right now. Kids like it better than Pandora because they don't need to skip as many songs and can customize their playlists.
3. Youths get their influences and are turned on to new musical interests from friends and family -- not from celebrities or sponsors.
4. Artists who are involved in the community with philanthropic efforts or engage with their fans. A good example is Taylor Swift and her famous "listening parties," where she invited fans before she released 1989 -- efforts like this get more respect. Kids are more willing to purchase songs or albums (and, yes, some still buy whole albums) from artists who have a little bit more to offer.
5. They still listen to their parents' music. While, obviously, most of the songs they listen to or collect on playlists or the iTunes catalog are new artists that they find on their own, teenagers still feel a connection to the artists' that their moms and dads listen to, especially if they grew up with the music playing in the house.