Colombia's Reykon Signs With Warner Music Latina
Courtesy Photo

New single, featuring Daddy Yankee, coming soon.

Urban music coming from Colombia is gaining steam. Following the breakout success of J Balvin in 2014, another Colombian artist on the rise, Reykon, has signed a major label deal with Warner Music Latina, Billboard has learned. Reykon, real name Andres Felipe Robledo, will release two singles, looking toward an album release later this year.

The first track, titled "Imaginandote," (Imagining You), is slated to go to radio this month. It features Reykon's pal Daddy Yankee, whom he recorded with in 2007. Reykon has also previously recorded with the likes of Yandel, Farruko and J Balvin.

Reykon, whose career to this point has been indie, has yet to score a major U.S. radio hit; his only charting single was last year's "Secretos," which reached No. 8 on the Latin Rhythm Airplay chart. But he's had major hits in Colombia and has huge social traction, with 5.5 million likes on Facebook, 1.1 million Twitter followers and 589,000 subscribers to his YouTube channel. The official video for "Secretos" has notched 37 million views. 

Although very different vocally, like Balvin, Reykon's reggaetón is more romantic-minded and highly melodic.

"For me, good music, a good attitude, strong character and excellent team work are the keys to success," he said in a statement. "Only then can you achieve great things. This union with Warner Music Latina was the step that my career needed."

Reykon is managed by Edgar Andino, who formerly handled Wisin & Yandel.