Blue Note Entertainment Group is opening a speakeasy-like space in New York City’s Meatpacking District that will put a spotlight on Cuban bands and other “eclectic, creative music” artists.
Subrosa will be located in a former basement parking garage at 63 Gansevoort St., adjacent to Little W. 12th Street.
“We want it to be a space that feels completely authentic,” says Blue Note Entertainment Group talent buyer Alex Kurland, noting that the idea is for Subrosa to capture the vibe of a small Havana jazz club and be in tune with the Manhattan neighborhood’s fashion-conscious crowds.
A long staircase leads down to the literally underground 150-capacity club, Kurland tells Billboard, making it an ideal venue for underplays and late night private events, as well as artists’ residencies and weekend shows.
The Pedrito Martinez Group will christen Subrosa on Nov. 12, starting a week-long residency to be repeated in December and January. The New York-based Afro-Cuban percussionist and vocalist’s career has taken off recently, after a New Yorker writer profiled Martinez upon hearing him at the narrow Midtown Cuban restaurant where his band has been playing for years. In September, Martinez performed at Jazz at Lincoln Center with Wynton Marsalis and Chucho Valdes.
“People should be paying to see Pedrito Martinez,” says Kurland, noting that Subrosa will provide a stage for other Cuban artists who live in New York and beyond.