It seemed like an April Fools' Day joke, but when Chiquis Rivera, the offspring of the late regional Mexican singer Jenni Rivera, launched an online mini-series that crashed moments after going live, it wasn't some sort of prank.
The debut of "Chiquis Confidential" was so strong that chiquisonline.com went down moments before the start of the four-minute premiere at 3 p.m. PT.
"It's a good thing," said Richard Bull of The Sixth House, who manages Rivera. "That's what happens when a server gets hit that very second. Everything becomes affected."
Rivera fans, nearly half a million on Twitter alone, did not need to worry because they were eventually able find the premiere episode online. The show can be seen on Tuesdays, Wednesdays and Thursdays for 16 weeks. A total of 48 episodes will air and can also be seen via Twitter, Facebook and, once the series is completed, it will also live on YouTube.
In mid-January, Rivera released "Paloma Blanca," a banda-themed song dedicated to her mother, who died in 2012 when her small plane crashed while working in Mexico.
The song, which translates to "White Dove," was also posted on the ChiquisOnline channel. Two official videos of the song combined have received about 4 million clicks.
At the recent BMI Latin Awards show in Las Vegas, Rivera told Billboard that she was definitely going to pursue a recording career and is actively working on a new album. The new online mini-series will chronicle the entertainer as she makes music, Bull said.
Rivera is no stranger to the spotlight as she's had her own reality show on cable network Mun2 and in recent years has expressed interest in fashion, beauty and entertainment. In 2013, she was a guest host on ABC's "The View," where she sat with Barbara Walters and talked about her mother, career and life.
Rivera also wrote the song for her new series, which will be heard on each episode with Toyota is the presiding sponsor. During the premiere episode, which is produced by Bull as well, the singer talks about why she launched the series.
"I've come to realize that sharing my feelings with others is helping me heal the wound that I don't think I'll ever completely get over, but I do want to start that process," Rivera said.