Mexican-born Carla Morrison, wildly successful in her native country, returned to the 14th edition of the Latin Alternative Music Conference (LAMC) this week in New York. “It’s not always about the song,” Morrison declared during the "DIY 2.0" panel, referring to the use of social media.
The Latin Grammy-winning singer, known for romantic pop anthems that have bite for a new generation of music fans, recently recorded her first English-language song as a soloist and released it without telling many people. During her most recent tour she’s been performing “The Truth” and her biggest fans seem to be embracing the love ballad, which pops thanks to the ukulele.
"If I had told my managers about the song they would probably have come up with some kind of strategy in releasing it,” Morrison said, who instead wanted to keep her new musical inspiration low-key. While it remains to be seen if Morrison will record an all-English project, she’s definitely interested exploring the idea.
Morrison performed a short set at the LAMC Acoustic Showcase at S.O.B.’s on Thursday night (July 11), with Astro, Alex Anwandter, Torreblanca, Catupecu Manchu, Sol Fernandez, Mitre, Ulises Hadjis and Viniloversus also performing. A much fuller show featuring Morrison and her band is scheduled to take place on Saturday (July 13), from 3 to 7 p.m., at the LAMC/Central Park SummerStage Show at Rumsey Playfield entrance (72nd Street and 5th Avenue). Saturday’s lineup also includes Julieta Venegas and Anwandter, while Morrison plans to perform "The Truth."