BTS Are Now Global Brand Ambassadors For Fila

K-pop supergroup BTS has officially partnered with Fila.

After rumors circulated of a partnership between the two, it was confirmed Tuesday (Oct. 1) that the band will be the newest face of the Italian sportswear giant. 

According to a release, BTS will wear Fila in markets across the Americas, Europe, and Asia. An ad campaign featuring the boys is set to be released early next year, introducing the message "One World, One Fila" to a worldwide audience. 

"BTS’s passion, positivity, and their genuine communication with fans are qualities that align with FILA," said a Fila spokesperson. "Their energetic and unique personalities also make them an optimal fit as brand ambassadors. We look forward to creating a meaningful synergy between two global brands."

"We are extremely thrilled to welcome BTS as FILA brand ambassadors," a spokesperson continued. "With their global appeal, the group has inspired and impacted the world and we are very grateful for the massive amount of interest and support we’ve received. BTS has an incredibly loyal fan base and we will be devoted to communicating with that audience in a very special way."

Prior to teaming up with Fila, the boy band partnered with Puma in 2018 for a sold-out sneaker collaboration.

THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.