NU'EST Makes Regal Return with 'Bet Bet': Watch the Music Video

Courtesy Photo


Three years since the release of their last album as a group, NU’EST is back today (April 29) with their sixth EP Happily Ever After and their new song “Bet Bet.”

A smooth future bass track full of whistling synths and staccatoed beats blending with the member’s sleek vocals, the release of “Bet Bet” and Happily Ever After mark both an end and beginning for the new group: the new album completes their “Three-part Knight Series” that began with 2016’s Q is. and Canvas EPs, and also formally marks the return of NU’EST as a quintet following the restoration of Hwang Minhyun to the act after a lengthy absence.  

Following the 2017 season of South Korean competition show Produce 101, Minhyun went on hiatus from the boy band, which debuted in 2012 with their single “Face,” to become a member of temporary group Wanna One while the four other members of NU’EST released several singles and albums under the name NU’EST W during 2017 and 2018. Following Wanna One’s end last year, fans have been eagerly anticipating NU’EST’s revival as a five-member act. Though they previously released the one-off "A Song For You" as a quintet in March to commemorate their anniversary, “Bet Bet” is their first formal single in their revitalized form. 

Fitting in with the album’s title, the music video for “Bet Bet” begins with the phrase “Once upon a time” appearing in a book titled Q, a nod to the series' first album. The members then spend the majority of the video singing about their addiction-like love amid luxurious surroundings while donning regal looks and performing the song and its energetic choreography, aiming their attention at an enthroned woman. As the tune ends, the video continues on and gets a bit meta, with Minhyun waking up and singing the refrain of Happily Ever After b-side "Fine" to declare "I'm fine, I'm fine" as he joins the other members of NU'EST in a fantastical room full of flowers and a white horse.

As the video concludes with NU'EST singing of finding their utopia, an apparent nod to the group's dynamic, the camera pans over the phrase "And they lived happily ever after..." before the book closes and the clip ends with a final shot of the group. For fans of the group, known as L.O.?.E, the overt meaning of the music video for “Bet Bet” makes it clear that the group they know and love has returned to its full capacity, in a fairytale-like revival rarely seen in the cutthroat world of K-pop where second chances are rare.

NU'EST will head Stateside in July for a performance at KCON New York. 

Watch the music video for NU'EST's "Bet Bet" here:


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