It's also the fastest music video to reach 100 million views on the platform.
YouTube tells Billboard that “Kill This Love” had the biggest music video debut in YouTube history, earning 56.7 million views in its first 24 hours. It also promptly became the fastest music video to 100 million views on the streaming platform, reaching the milestone in under 3 days since its release on April 4.
The group therefore unseats Ariana Grande, who previously held the No. 1 spot for a 24 hour debut (55.4 million views for "Thank U, Next").