K-Town

BLACKPINK's 'Kill This Love' Video Sets Record for Biggest YouTube Premiere Event

BLACKPINK, "Kill This Love"
Courtesy Photo

BLACKPINK, "Kill This Love"

K-pop quartet BLACKPINK had the best-ever music video YouTube Premiere event ever on the streaming platform for their recently released "Kill This Love" video.

We can confirm Blackpink's music video for ‘Kill This Love’ set an all time record for the biggest YouTube Premiere with over 979,000 peak concurrents,” a YouTube representative tells Billboard, referring to the amount of viewers tuned into the release of the video.

According to Google, YouTube’s parent company, a YouTube Premiere is “a feature that lets you and your viewers watch and experience a new video together, much like a movie or TV show premiere. Premiering your video allows you to schedule a video upload and to create buzz around the video with a shareable watch page.” The function launched last year.  

The video streaming site has yet to share how BLACKPINK’s 24-hour debut did, but at the time of publication on April 7, three days since the music video's release, it had already surpassed 111 million views, and was No. 1 on trending on YouTube.

The representative directed questions regarding the official view count process to a Google support article that explained the site regularly monitors views to ensure that “videos are being viewed by actual humans and not computer programs,” which may result in frozen view counts and/or realtime view counts not matching what appears on a music video’s page.

Earlier this year, BLACKPINK’s hit single from last year “Ddu-Du Ddu-Du” became the most-viewed music video from a K-pop group on YouTube.