IZ*ONE Return to the K-Pop Scene With Vibrant 'Violeta' Video: Watch

must embed video
Courtesy Photo
IZ*ONE, "Violeta"

The Korean-Japanese girl group employ more floral and color themes for their sophomore release.

IZ*ONE are back on the scene.

The 12-member act returned with their new single "Violeta," which leads their new Heart*Iz album. Similar to their debut single "La Vie en Rose," the new single has a color and floral theme as the ladies try to conjure and coax a lover into opening up to them like a flower on the verge of blooming. Once again, IZ*ONE employ a hard and slick dance sound that serves as a fascinating juxtaposition with the ladies' sweet vocal deliveries.

The accompanying "Violeta" music video continues the group's penchant for vibrant and nature-themed imagery, as the IZ*ONE members sing and dance through dreamy, technicolor sets featuring meadow flowers, glowing prisms, splashing water and more aesthetically pleasing designs.

In part thanks to being created on the sensational Korean television show Produce 48, IZ*ONE's debut album and single hit the Top 10 of both of Billboard's World Albums and World Digital Song Sales chart last year, making for one best debuts by a K-pop girl group.

Watch the "Violeta" video below.

THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.