INFINITE Wind It Up With New 'Clock' Single and Cinematic Music Video: Watch

Courtesy Photo


K-pop boy band INFINITE returned on Wednesday (Feb. 13) with “Clock,” their first new song since January of last year.

The atmospheric pop ballad is the first single from the group as a quintet following Kim Sungkyu going on hiatus in May to serve in the South Korean armed forces to fulfill the country’s mandatory draft requirements. One of the group’s primary vocalists, the five others fill the void seamlessly, as Woohyun, the group’s other main vocalist, takes the lead to guide the song’s heartfelt tone while Dongwoo, L, Sungyeol and Sungjong expressively join in and showcase their skills throughout the song’s soaring verses and with impassioned raps.

“Clock” was premiered in front of fans at INFINITE’s end-of-year fan meeting in December, and was released formally this week as a digital single along with a music video. Framed as a preview for a film -- perhaps alluding to further releases from INFINITE in 2019 --, the clip begins with a film rating screen declaring it as one fit for general audiences. It then fades in with a photo card and black-and-white tones before leading into bright splashes of color.

Foregoing any titular clocks, the music video is instead based around phones, as the five forlornly perform the song while despondently interacting with dramatically-hued rooms as they wait. A nod to their fans, who the song is dedicated to, it features scenes of Sungyeol drawing an infinity sign, the group’s logo, on his hand, just before trying to uncoil red yarn, likely an allusion to the red string of fate that is said to connect soulmates, a popular East Asian myth.

INFINITE most recently returned with their single “Tell Me” in January of 2018. It fronted their Top Seed album, which peaked at No. 4 on the World Albums chart following its release.

Watch the music video for INFINITE’s “Clock” here:


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