The five-member girl group is the company’s first new female team since TWICE got their start in 2015.
A new K-pop girl group got their start yesterday (Feb. 10), and are already breaking records. Quintet ITZY released their single “Dalla Dalla” on Sunday (Monday, Feb. 11 in Korea), and earlier today it was reported that the music video had surpassed over 14 million views in 24 hours. According to label JYP Entertainment, it is the fastest-ever K-pop girl group debut on YouTube in the first day, showing immense interest in the new act before they’ve even put out their first album.
The electropop song is an empowering anthem, introducing ITZY as a group that’s an alternative to its peers: the title “Dalla Dalla” is the word for “different” in Korean, repeated. "I'm different from the kids, I'm different,” members sing in the chorus ahead of the chanting titular refrain. “Don't measure me by your standards alone, I love being myself, I'm nobody else."
Feisty and quick to shift tempos and genres, like hip-hop breakdowns appearing throughout, it’s yet to be seen how ITZY will differentiate itself from the K-pop herd in the long run, but at the moment all eyes are on them.