K-pop girl group CLC returned today (Jan. 30) with their first new single of 2019. "No" declares their intent to have no compromises when it comes to being themselves.
A charismatic dance track with a thumping bassline dominating, "No" stars with Seungyeon deadpanning her rejection of fashion accessories that someone may try to gift a woman to make them "become more beautiful." She leads into the song's sleek rebuttal of “No” to anyone who has ever tried to make a woman be something other than what they are. "I love me, I like it," declares Elkie in the first chorus.
The song is immensely meta, with Yujin’s line, "'Innocent,' 'sexy' and 'cute,' single words like that can't possibly express who I am” appearing as a nod to the idea of K-pop girl group's are often conceptualized by a single style. CLC has historically switched between stylistic identities, but saw great support last year for their confident “Black Dress.”