Psy Launches P Nation Entertainment Company With Rapper Jessi as First Signee

Jason LaVeris/FilmMagic

Psy attends the 2016 LACMA Art + Film gala at LACMA on Oct. 29, 2016 in Los Angeles.

After leaving YG Entertainment last year at the end of his contract, Psy launched his own entertainment company today (Jan. 24).

The "Gangnam Style" artist announced the formation of P Nation through social media today, declaring that he wants to "make a playground for passionate players chasing their dreams with sweats!" 

Psy (Park Jae-sang) also wrote that he "would like to share" what he's learned with others in his role as his own producer, manager, and director for 19 years.

Shortly after the announcement, Psy shared a video on Instagram showing rapper Jessi (Jessica Ho) stamping a contract with her personal seal, and a picture of the pair. He wrote "welcome," announcing her as the first artist signed to P Nation. She most recently released her single "Down" in July.