K-Town

GFriend Return With Expressive New Video For 'Sunrise': Watch

GFRIEND Sunrise
Courtesy Photo

GFRIEND, "Sunrise"

K-pop girl group GFriend brought the heat today (Jan. 14) with the release of their new single “Sunrise.”

"Sunrise," the group's first new track since the October release of Japanese single “Memoria,” starts off bright and pop-py over a playful beat before the members harmonize their way to the sort of expressive synth-pop the act is best known for. Impassioned vocals -- especially from Eunha who ends off the song on a high note -- and orchestral melodies turn the song from its sweet beginnings into a lushly dynamic ode to a “Sunrise”-like love.

The single was released alongside a music video that begins with a brief voiceover from Umji. “I had a dream yesterday,” she says. “Even though our time together was short, we were not separated from each other.” As the clip unfolds, it features the members of GFriend elegantly relaying the song’s powerful tune through charming winter scenes -- both at home, in the streets, and in a forest -- and charismatic choreography.

“Sunrise” fronts GFriend’s second LP Time For Us, which features a total of 13 tracks, including a Korean version of “Memoria” and an instrumental of the single. It is their first full-length album since 2016's LOL, which was fronted by their single "Navillera."

Since their start in 2015, GFriend has landed six albums on the World Albums chart. Most recently, their sixth Korean EP Time For The Moon Night peaked at No. 6 on the chart dated May 12 of last year.

Watch the music video for “Sunrise” below.