Back in 2016, K-pop soloist Chung Ha got her start as a member of I.O.I, a temporary girl group formed through the television show Produce 101. Since then, she’s become one of South Korea’s most promising pop goddesses. 2018 saw her top charts with singles like “Roller Coaster” and “Love U” while exploring her sonic style, which leans heavily into tropical house, through multiple collaborations. At the start of 2019, she’s ready to take the world on and change how she’s been doing things, which is why she started the new year off with the release of “Gotta Go (Already Midnight)” today (Jan. 2).
“A summer vibe me was there during 2018, and sparkly Chung Ha was there, but this time it’s very different. I don’t have all that glitter,” Chung Ha tells Billboard over the phone ahead of the single’s release. “This is more of my personal style, I guess. I wanted to go very dark. There’s a very different side of me so I’m excited to show that to fans.”
“Gotta Go” certainly moves Chung Ha into a more sultry place than her past singles with its vibrant flute sounds and squelching synths acting as a backdrop to her rich vocals. It’s paired with a music video that is less girlish than her prior ones, replacing the aforementioned sparkles and glitter (though not entirely) with mature, bolder looks, like power shoulders and smokey eye and lip hues. Choreography-wise, things similarly shift away from the past, with the emphasis being on theatrical elements like hand moves emulating a clock striking midnight and intense floorwork.