K-R&B Singer Crush Croons About Heartbreak in 'None' Music Video

vid must be embedded
Courtesy Photo
Crush, "None"

Crush's latest single comes out ahead of his upcoming North American tour.

South Korean R&B singer Crush returned Wednesday (Oct. 17) with a new digital single, singing about the loss of love on “None.”

The song was released through a black-and-white music video that casts the singer in shadows as he melancholically reflects on being in the dark after the end of a romance that brightened up his life. The evocative alt-R&B ballad features a steady, pounding heartbeat, gentle piano melodies and mellow electric guitar riffs, all of which blend into Crush’s heartfelt, yearning vocals as he bemoans having “None” of a lover anymore. The instrumentals, kept minimal throughout, fade in and out, as the tune’s intensity ebbs and flows with the singer’s airy tone.

According to the description on the music video, the soulful song is about a "me" who searches for "you" but faces emptiness. It is appropriately called “You” in Korean as the Korean word “넌” is pronounced similarly to the song's English title.

Crush last returned with his wonderlost album in July, which landed at No. 10 on the World Albums chart, and preceded his appearance at KCON 2018 LA. He’s bringing his Crush On You tour to seven North American cities before year's end, kicking off in Toronto on Nov. 21 and ending in Seattle on Dec. 2.

In March, Crush told Billboard that he is also working on new English music.

Watch the music video for Crush’s “None” here:

THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.