HyunA and Cube Entertainment Part Ways

TPG/Getty Images
Hyun-A attends PChome shopping festival anniversary concert Star Night on Nov. 10, 2017 in Taipei, Taiwan, China.

South Korean diva HyunA, known for hits like “Ice Cream,” “Red,” and appearing in Psy’s “Gangnam Style” music video, has left her long-term agency Cube Entertainment after weeks of turmoil, it was revealed today (Oct. 15).  

In a statement released to Korean media and translated by Soompi, Cube announced that it and HyunA “reached an agreement to terminate her contract on October 15.” The news came over a month since it was first announced that the 26-year-old star and her boyfriend, E’Dawn (Kim Hyo-jong) of the boy band Pentagon, were ousted from the Korean entertainment company.

“We sincerely thank the artist who has been with us until now and fans once again,” the statement concluded. HyunA had been with the label for a decade as a soloist and member of 4Minute, Troublemaker, and Triple H. 

The announcement followed the Sept. 13 announcement that Cube had severed ties with HyunA and E’Dawn, citing a breach of trust between artists and the company. Later that same day, after outrage and falling stock prices, the Korean entertainment label backtracked and announced that it was still looking into the issue and reconsidering how to approach the situation.  

Cube’s statement today did not address E’Dawn’s future at the company.

This summer saw HyunA and E’Dawn release the album Retro Future and a single of the same name as Triple H with E’Dawn’s fellow Pentagon member Hui. HyunA and E’Dawn confirmed their relationship in August after Cube denied it amid a brewing storm surrounding the pair’s interactions and on-stage chemistry while promoting “Retro Future.”

As a soloist, HyunA most recently returned with the song "Lip & Hip" last December, which peaked at No. 36 on the Billboard Korea K-Pop 100 chart.

HyunA joined Cube Entertainment in 2008 after leaving girl group Wonder Girls the prior year. She debuted as part of the girl group 4Minute in 2009, and released her first solo single "Change" in 2010. E’Dawn, a burgeoning songwriter in the Korean music scene, debuted as part of the boy band Pentagon under Cube Entertainment in 2016.

The same day that Cube announced it had reached an agreement with her, HyunA shared several photos and videos on Instagram featuring herself and E’Dawn, and E’Dawn opened up a public Instagram account.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Hyun Ah (@hyunah_aa) on


THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.