Weki Meki Get Dangerous in Music Video for 'Crush': Watch

Weki Meki, "Crush"
Courtesy Photo

Weki Meki, "Crush"

K-pop octet Weki Meki turn into a fierce girl gang in their latest music video, embodying the popular girl “Crush” trend in their latest single of the same name.

“Crush” is a dynamic electro-pop dance track with squeaking synths and a propulsive beat driving the track from its start. With constant melody and tonal shifts, Weki Meki’s latest single feels like it came out of the K-pop scene of a few years ago, when genre-blending was at its height, throwing in a variety of sounds -- pop-rock, moombahton and EDM-inspired instrumentals can all be heard at different points -- as they deliver the lyrics.

Decked out in leather and sporting edgy piercings, Weki Meki try out their hands at weaponry in the music video for “Crush,” exploring what guns they want to take with them on what appears to be a heist of sorts. Even as bad girls, things don’t go as planned and there are a few accidents -- playing up the act’s playful nature -- and they eventually make their way to the scene of their crime, only to get arrested. Things end on a comical note, with the eight members introduced individually while standing on a colorful police lineup before Yoojung coughs up a key to get them out of jail.

The single is the lead song from Weki Meki’s Kiss, Kicks single album, which also features the swaggering “True Valentine” and the dreamy “Dear.” Member Yoojung, who previously was part of I.O.I along with fellow Weki Meki member Doyeon, penned her own raps on both “Crush” and “True Valentine.”

Weki Meki last released their single "La La La" in February. The girl group’s return comes after a normalizing of business at their label, Fantagio Corp., following an internal feud between Korean staff and Chinese investors. The act released their first album Weme last August, landing them on Billboard's 2017 Best New K-pop Acts list.

Watch the music video for Weki Meki’s “Crush” here:


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