South Korean songstress IU returned Wednesday (Oct. 10) with a new single to commemorate her 10th year in the industry. “Bbibbi” is a groovy alt-R&B track that frolics along with a deadpan message aimed at haters who have invaded her life with their negative commentary.
From start to finish, IU (Lee Ji-eun) takes the opportunity of her 10th anniversary song to playfully declare her independence as a human whose life and actions aren’t up for debate. “‘Why does she like those kinds of clothes?/ What’s that blank face she’s making?/ She looks different, is it from stress?/ She worries me,’” she sings, according to Color Coded Lyrics' translation, over a clacking beat and rhythm, imitating what are presumably Internet comments, with her later referring to online user IDs. “Hello stup-I-D,” she calls out in the chorus after giving naysayers a “Yellow C A R D," a warning used in soccer games.
“Bbibbi,” a title that means “pager” in Korean and appears to refer to the messages that people leave after the beep of a pager, is blatant in its meaning, as IU asserts herself. “If you cross this line, it’s a violation, beep,” she says, as if putting an end to the words she doesn’t need to hear.