NCT 127 Is Apple Music's Latest 'Up Next' Artist: Exclusive

Courtesy of SM Entertainment
NCT 127

The move marks the streaming service's first K-pop pick for its tastemaker series.

With their first-ever English music on its way, the addition of a new member and higher-than-ever social-media engagement, the excitement around NCT 127's upcoming Regular-Irregular album has been swelling with yet another point today making the occasion all the more special.

Billboard can exclusively reveal that Apple Music has named the 10-member boy band as its latest "Up Next" artist -- the first K-pop act in the series. The move aligns the Seoul-based outfit with recent chart mainstays like pop's go-to collaborator Khalid, teenage wunderkind Billie Eilish, "Mine" hitmaker Bazzi and Latin-trap superstar Bad Bunny.

As part of the partnership, look out for NCT 127 to be featured on Apple-based platforms throughout the month, including with a short film exploring the band and their music (coming Oct. 9), an Apple Music–only choreography video (Oct. 12), and a new Beats 1 interview.

Get a first look at the trailer for their new mini-doc, which includes a new speak of their upcoming single "Regular," below:

"We've been on board with NCT 127 for a few years now across Apple, and are excited to welcome them as our newest 'Up Next' artist, helping bring that K-Pop sound to the rest of the world," Beats 1 host Ebro Darden tells Billboard. "It's a big day for us as we continue to spread love, music and unity across the globe through Apple Music."

Adds NCT's Chicago-born member Johnny, "We are so excited and proud to be Apple Music’s 'Up Next' artist this month [of October]. We've seen how instrumental this partnership has been and we can't wait to share our music with more people."

To kick off the month long partnership and all the goodies coming for NCT fans, watch the group's new Beats 1 interview with host Brooke Reese that explores Regular-Irregular, their goal to represent Seoul and more below.

THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.