The 2018 Seoul conference marked the first appearances for some major-label K-pop companies.
While it's been one of Asia's biggest music-industry conventions throughout this decade, a particularly exciting year for K-pop seemed to have led to the most mainstream-leaning MU:CON yet, topped off with performances from some of the scene's promising newcomers.
The three-day, Seoul-based festival took place in Korean television network MBC headquarters with its usual schedule of panels, instructional classes and networking opportunities. What wasn't usual was the clientele available this year with the seventh iteration of MU:CON marking the first time executives from all three of South Korea's "Big Three" K-pop agencies -- the nickname given to SM Entertainment, YG Entertainment and JYP Entertainment -- in attendance. Representatives from other Korean and Asian labels, and companies both corporate and independent, were also present including FNC Entertainment, Brand New Music, Starship Entertainment, H1ghr Music Records, Happy Face Entertainment, FeelGhood Music, APA Agency, The Orchard, Paradigm Agency, CJ ENM, Universal Music Japan, Chile's NoiX Entertainment, Hong Kong's Wowstar Entertainment and more.