K-pop girl group TWICE continues to make inroads into the Japanese music market, releasing a heist-film-inspired music video for the song “BDZ” on Thursday (Aug. 16).
The vibrant electro-pop tune is the lead single from TWICE’s upcoming BDZ album, and it's built around the choral hook, in which the titular phrase of “Like a bulldozer” is declared like the anthem it is. According to Billboard Japan, the song's title "symbolizes the members' wish to be tough and live strong."
A plot-heavy clip, the music video features the women in a darker place than their typically bright music videos and begins with an intro during which Sana, one of TWICE’s three Japanese members, walks through a dystopian scene where everyone is fighting. She explains that the world was a happy place previously thanks to beings known as "Lovelies," which have since been kidnaped. TWICE has decided to save the day and bring happiness back by rescuing the creatures, and as the song begins the nonet starts to break into a heavily protected house.