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Red Velvet Earn Best U.S. Sales Week to Date With 'Summer Magic'
The group also debut on a number of charts that less than a dozen K-pop acts have entered.
Red Velvet has captured some summer magic, indeed.
The K-pop girl group scores its best U.S. sales week to date with their recently released Summer Magic - Summer Mini Album EP. The set sold 2,000 copies in the week ending Aug. 9, according to Nielsen Music. This continues the outfit's upward trajectory after earning previous best-ever sales weeks in America with July 2017's Red Summer EP, which was then topped by November's Perfect Velvet LP.
While the quintet misses a Billboard 200 entry, Red Velvet does enter a slew of impressive, sales-based charts that highlight the group's growing prominence as one of America's K-pop leaders. The group makes their debut on the Top Album Sales chart at No. 91 (which ranks the top 100 albums based purely on sales across all genres) and No. 21 on Digital Albums (which ranks the 25 top-downloaded albums across all genres). Red Velvet is just the 10th and 11th K-pop act to enter both charts, respectively.
Summer Magic utilized a slew of strategies seemingly to increase interest and sales. Not only did the group unveil the long-awaited English version of their "Bad Boy" single -- first teased in June at KCON 2018 New York -- but also included an iTunes-only, special audio track "Red Radio" that saw the girls create their own radio-like talk show. Red Velvet also knows their knack for fun, seasonal hits, as seen with Summer Magic tracks like the turbo-charged, electro-pop single "Power Up," the feel-good tropical vibe in "With You" and the refreshingly quirky and snappy "Blue Lemonade."
Over on the World Digital Song Sales chart, Red Velvet's "Bad Boy" re-enters at No. 3 (with an additional 1,000 downloads sold fueled by the newly released English version of the track included on Summer Magic) while the EP's lead single "Power Up" debuts at No. 6. (and also sells 1,000 downloads).
Check out the ladies bringing "With You" to the live stage below: