The song fronts their new EP "New Kids: Continue."
Korean boy band iKON returned Thursday (August 2) with their new single “Killing Me” and the EP New Kids: Continue.
An off-kilter track built around the idea of being haunted by a past love, the song builds slowly toward its chorus with a creeping beat, soft melody and angst-filled verses. And then a sudden drop arrives and “Killing Me” transforms into a dynamic dance track driven by wailing synths and a riotous beat. Unlike most K-pop songs, it forgoes a titular earworm hook and instead the song’s title is more of a dramatic declaration littered throughout the track, driving the members' smooth vocals and fiery raps.
In a dance-focused music video that puts the seven members' moves and their angst front-and-center, iKON relay the devastation described in the song. Flames, darkness and brightly hued sets, the last a mainstay of videos crafted by frequent K-pop music video creators VM Project Architecture, act as a backdrop for the septet’s expressive dance movements, which mimic the song's beat and lyrics and even include a choking move that reflects the song's title. Things end with the members partying it up along to the final chanting verse, and then collapsing and covering their eyes.