In October 2016, South Korean entertainment company Blockberry Creative revealed that it would be spending over a year to unveil its upcoming 12-member girl group. After introducing the dozen women through “girl of the month” solo songs and several subunits -- plus one Grimes feature -- Loona is set to release their first song “favOriTe” on August 7.
A just-under 30-second teaser video released Wednesday (Aug. 1) shared the first hint of Loona’s debut song, with member HeeJin, who was the first-ever Loona member revealed on Oct. 4, 2016, through her song "Vivid," walking into a room full of the rest of the members and declaring, "Hello! Welcome! I wanna try something now." A short clip of the song hints to it being be a sassy, brassy debut track.