Seventeen Return With Funky Summer Jam 'Oh My!': Watch the Music Video
Korean boy band Seventeen returned Monday (July 16) with their fifth EP, You Make My Day. Fronted by the single “Oh My!,” it marks the 13-member act’s first summertime release since 2016. Fittingly, it is a playful pop song that harks back to the group’s early days, when they rose to popularity in the K-pop world thanks to their exuberant brand of funky dance-pop tracks.
With an animated, video-game-esque intro of quirky, plinking keys, “Oh My!” is fronted by a funky synth-pop melody and snapping beats. Though it never gets as explosive as some of their previous bright pop tracks, such as 2016's “Very Nice,” the breezy single is a mature throwback to the group’s older sound and away from the EDM and tropical house elements they’ve previously favored.
The song makes ample use of the group's multitude of vocal colors and vacillates between the peppy verses from their singers and the deep tones of their rappers as they sing about the first stages of a crush when a person dreams about what the other thinks of them.
Like many of Seventeen’s tracks, “Oh My!” was co-written by member Woozi and frequent collaborating producer Bumzu with Park Ki Tae of production team Prismfilter. Rappers Vernon and S.Coups are also credited with writing lyrics.
“Oh My!” was released with a music video that features the 13 men contemplating their feelings in a variety of settings ranging from beneath a blanket fort, floating amid the clouds, and on an island as they watch fireworks. Like most Seventeen music videos, the highlight of the clip is when all the members come together for their dynamic group choreography. It features sharp gestures that culminate in a move that is reminiscent of someone pulling the string of a bow and shooting an arrow, likely a reference to Cupid’s arrow of love.
Along with two songs performed by the entire Seventeen -- the groovy "Holiday" with its hypnotizing flutes and the nostalgia-inducing power ballad "Our Dawn Is Hotter than Day" -- You Make My Day features songs that split up the team by their three distinct units: The vocal team performs the smooth tropical house track "Come to Me," their hip-hop team serves up the groovy "What's Good," and the deep-house-tinted "Moonwalker" is served up by their performance team.
Seventeen’s last Korean album was February's Director's Cut fronted by "Thanks," which went to No. 2 on the World Albums chart. They have since released their first Japanese album, May's We Make You, which was fronted by "Call Call Call!” The single went to No. 28 on the Japan Hot 100 in June.
Watch the music video for “Oh My!” below: