Jessi, one of the most popular female hip-hop artists in South Korea’s music scene, served up the breezy track "Down" -- her first single of 2018 -- to beat the heat on Friday (July 6).
As charismatic as ever, Jessi’s distinctly husky tone is front-and-center over the tropical beats and scratchy synths, with her saucy bilingual verses and sing-song chants revolving around the earworm of a chorus. “No, I won’t let you down,” she declares on repeat.
The music video for “Down” is similarly seasonally inspired, and the focus is fully on how Jessi takes ownership of her sexuality and her body in a way that is atypical for South Korean music videos. “Breaking Korea’s societal norms,” Jessi wrote on Instagram. “Your girl had to do it! Thank you ALL for your patience and support.”